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The Show Sydney | 8th & 9th February 2020 | ICC Sydney

Makeup | Hair | Beauty

Popular Questions

Who can attend The Show?

The Show is an industry event Trade Show however enthusiasts and hobbyists are welcome to come along. Our mission is to make beauty accessible to all. Showcasing the latest in trend, technology, talent and technique.

When is it on?

The Show is an annual event happening every year in February, The dates and times for 2020 are:

Saturday 8th  Feb 2020           9am – 5pm

Sunday 9th  Feb 2020             10am – 5pm

Where is it held?

The Show is held at the International Convention centre (ICC) Sydney in the busy precinct of Darling Harbour.

What does my entry ticket give me access to?

The Show entry ticket gives you entry to the trade show floor where you will have access to over 120 of the top hair, makeup & beauty brands where you will be treated to the ultimate retail experience with lots of interactive demonstrations by some of the worlds leading professionals. You will also have access to our keynote speaker stage where we will be hosting a huge line up of world-class professionals in their field passing on their insider knowledge of the industry on to you.

Do I have to pay extra to meet any of the Keynote speakers?

No, you will have access to majority of our keynote speakers throughout the day. Either side of their on stage appearances they will be wandering the Trade-show floor and you will also be able to find them at The Show Sydney official booth.

Who are your keynote speakers?

You can find out who our keynote speakers are via the Keynote Speaker Stage tab on the main menu. Listed there is the full keynote speaker stage schedule. For individual bio’s on the artists please visit the Artists tab

How do I buy a ticket?

You can buy a ticket to The Show Sydney online via this website (buy tickets) alternatively you can purchase tickets at the registration desk outside hall 6 at the ICC Sydney on 8th– 9th February 2020.

Can I use my ticket on any day?

Yes your ticket covers entry for the entire event so you can use it to gain entry on both Saturday and Sunday.

Do you offer pass outs?

Yes; if you wish to go outside for lunch or a wander you may collect a pass out and come back as many times as you like, please note you will need your entry ticket and pass out to gain entry back into the Trade show.

I purchased my ticket but haven’t received my email?

If you’ve checked your inbox and junk mail folder and still haven’t received your ticket/s, you can request your tickets to be resent by following this link. Use the details that were inputted at the time of purchase, click here.

I have deleted the email with my tickets?

That’s ok! You can have your tickets resent to you. Complete the form using the details you used to purchase your ticket/s, click here.


Can children attend the event?

Yes children are welcome to attend. Children under 15 are free to enter. Children over 15 will need to purchase an entry ticket.



I can no longer make the event. Do you offer refunds?

All tickets for the event are non-refundable/non-transferable



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